April 20, 2010


Thank you for all your great feedback during the last week. It has been so encouraging. Someone emailed me and said, “Thank heavens there is hope!” and she is so right. I like that a conversation has begun. Maybe for some of you it is just in your heads, but if you ask me that’s a great place to start. I guess the bottom line is that it’s so much easier to embrace growing older, instead of dreading it. This I know for sure.

I was in a home store recently standing in line to pay for some new sheets and there were 4-5 women ahead of me. The line was angled in such a way that I could see everyone’s profiles. We all had at least two things in common: I could tell that we were about the same age, and probably also happy to have found something a little exciting to bring home. But the thing that really stood out for me was how beautiful everyone in that line was in her aging process. It is as though I am looking through a new lens now. I keep thinking that growing older and wrinklier is as normal in the cycle of life as getting our baby teeth was. I was also going to say easier, but maybe not! I guess it depends on the day.

The other thing I wanted to share is that starting this site has continued to be a little scary for me at times. I had my pre-launch fears that I told you about and now I am having some post-launch ones. What if this idea is bigger than I am? What if it takes me too far outside my comfort zone? What if it is total flop??? Anyway, I just thought I’d tell you. I imagine we’re all a little afraid of our own possibility, and certainly of our failures.

Which brings me to my next topic: Do you any of you remember Dove’s Pro-Age advertising campaign? Well, it was banned in the US for showing too much skin, which is sad because it was pretty good. Have a look here if you haven’t seen it. Apparently on their product page they said, “It is important to care for rather than disguise your changing physical appearance.” which is neat. I also think their Campaign For Real Beauty looks optimistic as well. Click on the above photo-I like what it says. It will be interesting to see what comes from Dove and other companies in the future.

Another bit of news: As of this posting our little blog has already had 289 hits. So something is happening. Thank you again everyone. Also, I only have 5 photos in the docket for Aging Beauty of the Week so send in a photo if you'd like.

And have a good rest of the week you beauties :-)