April 20, 2010


Thank you for all your great feedback during the last week. It has been so encouraging. Someone emailed me and said, “Thank heavens there is hope!” and she is so right. I like that a conversation has begun. Maybe for some of you it is just in your heads, but if you ask me that’s a great place to start. I guess the bottom line is that it’s so much easier to embrace growing older, instead of dreading it. This I know for sure.

I was in a home store recently standing in line to pay for some new sheets and there were 4-5 women ahead of me. The line was angled in such a way that I could see everyone’s profiles. We all had at least two things in common: I could tell that we were about the same age, and probably also happy to have found something a little exciting to bring home. But the thing that really stood out for me was how beautiful everyone in that line was in her aging process. It is as though I am looking through a new lens now. I keep thinking that growing older and wrinklier is as normal in the cycle of life as getting our baby teeth was. I was also going to say easier, but maybe not! I guess it depends on the day.

The other thing I wanted to share is that starting this site has continued to be a little scary for me at times. I had my pre-launch fears that I told you about and now I am having some post-launch ones. What if this idea is bigger than I am? What if it takes me too far outside my comfort zone? What if it is total flop??? Anyway, I just thought I’d tell you. I imagine we’re all a little afraid of our own possibility, and certainly of our failures.

Which brings me to my next topic: Do you any of you remember Dove’s Pro-Age advertising campaign? Well, it was banned in the US for showing too much skin, which is sad because it was pretty good. Have a look here if you haven’t seen it. Apparently on their product page they said, “It is important to care for rather than disguise your changing physical appearance.” which is neat. I also think their Campaign For Real Beauty looks optimistic as well. Click on the above photo-I like what it says. It will be interesting to see what comes from Dove and other companies in the future.

Another bit of news: As of this posting our little blog has already had 289 hits. So something is happening. Thank you again everyone. Also, I only have 5 photos in the docket for Aging Beauty of the Week so send in a photo if you'd like.

And have a good rest of the week you beauties :-)


  1. I love what you are doing! I believe the reason the ads were pulled was not because of the amount of skin being shown but the age of the skin - do you think if the ads had been made with young models it would have been pulled? We are not only anti-aging we are offended by age. It's time to change that and your efforts are helping move us in that direction. Thanks!

  2. I'm a big fan of your blog!
    You write gently about an important topic, and you write well, so you can put your insecurity away. (All of it!) I'm 60 yrs. old and one of the greatest comforts I have is stashing insecurities and just being me (and concurrently 60). It's good practice for the future. It is a little work to be just myself, exactly where I am now. And now is all I have, I only presume a future and remember a past. I admit the hardest thing for me is to be myself and 60 concurrently, since my head is full of humor and I can no longer turn cartwheels or run like the wind.

    I told the Swedish head of plastic surgery at a major hospital, that he had missed a spot (gesturing to my jowls) as he was excising a lypoma from under my arm. He smiled into my crinkly eyes and said, "Every age has her beauty." Now I say that to myself when I look into the mirror.

  3. Yes we do need to embrace the aging process and by staying healthy and active and being in touch with our humour, we can have a youthful glow without having to worry about the wrinkles, the grey hair and the body shape!

  4. Great post Louise, and beautifully written! Your efforts will absolutely contribute to the change of perception when it comes to aging. The 2 women you have featured are LUMINOUS!

  5. Louise,

    This is an Excellent Site and All women should read it! It is how all women need to feel about growing older.
    Society has done a number on how we all should look through commericals, magazines, and advertising. One is made to feel ugly if they have wrinkles, extra pounds ect. It puts a huge stress on us all if we don't maintain societies standards.
    This site is to tell all women that those things are societies ideas and they are NOT REAL!
    I thank you Louise for this Great blog and you will help so many begin to Love who they are as they age.
    Each stage of our life is beautiful.

  6. Louise....you go girl! I wondered what had happened to the Dove ads as I loved them...so good for all of us. Isn't that woman in the UK ad wonderful!

  7. Thank you. You talked about your fears, well I'd say you have a lot of guts. I like the site. I'm on Etsy too.

  8. Just jump, sister! Reminds me of one of my favorite quotes by Henry Miller: "All growth is a leap in the dark, a spontaneous unpremeditated act without benefit of experience."

    I love Dove's ad campaigns. Proof positive that you can make money through positive, affirming marketing. I reward them by buying their stuff when I am in need of such goodies and haven't found a locally-sourced option (yes, yes, hippie me).

  9. I have to tell you, I love your Lines of Beauty site. I have been struggling with getting older for the past 5 years, and what I have put myself and my family through during this process has been a complete waste of time as well as exhausting!. Of course, at the time, no one could comfort me, I felt old, ugly, done. But something happend, I'm not sure what, and I started to feel better... about how I looked, how I felt..for the first time in my life, I felt beautiful and I started to feel good about aging. I saw your site and realized that these women are truly beautiful, inside and out. Keep up the great, inspirational work!